Are you looking to improve your website’s organic visibility, traffic, and revenue? I’m Hemanth Balaji, a London-based freelance SEO consultant with over 10 years of experience helping brands grow online. I’ve helped leading brands, including Sports Direct, House of Fraser, Flannels, New Look, iSmash, and Wrappz improve their visibility in Google and drive measurable growth. Let’s work together to elevate your brand.
Services I offer:
- SEO audits & technical issue resolution.
- Keyword research & content strategy.
- Reporting & performance analysis.
- Scalable SEO consultancy for e-commerce websites.
I usually respond within 24 hours. Whether you need ongoing consultancy or one-off project support, let’s discuss how I can help your brand grow.
Contact me today to get started.
Professional Experience
Feb 2019 – Present – Head of SEO, Frasers Group, London, W1D 2JP
As the lead for Frasers Group’s SEO team, I’m spearheading the development of long-term SEO & AI strategies across multiple retail brands, including Sports Direct, House of Fraser, Flannels, Studio, GAME and more. Responsibilities include developing SEO roadmaps, content strategies, PR campaigns, technical audits, and cross-functional implementation across the group.
Sept 2018 – Jan 2019 – SEO Manager, iSmash, London
Owned the SEO strategy end-to-end, leading in-house and agency teams to achieve significant improvements in visibility and bookings through full-funnel content strategy and technical SEO initiatives.
Apr 2014 – Sept 2018 – SEO Marketing Manager, New Look, London
Managed global SEO performance with a six-figure budget, leading both in-house and agency resources. Successfully positioned New Look at the top of the UK fashion leaderboard for commercial search terms in 2018.
Jul 2013 – Mar 2014 – SEO Expert, Wrappz, London
Led a major SEO recovery and link cleanup program (35,000+ unnatural links) to restore rankings, traffic, and sales after previous Black Hat SEO activity.
Oct 2010 – Jun 2013 – SEO Consultant, Pudu Lifestyle, Bangalore
Developed and implemented full-scale SEO and social media strategies for the e-commerce business from the ground up.