Privacy Policy

Who we are

Our website address is: https://www.hbfreelance.com. HB Freelance provides SEO consulting services and free SEO tools, including the Organic Trends application (“the Tool”) available at https://www.hbfreelance.com/get-gsc-data/.

Organic Trends — Google API Data Practices

This section describes how the Organic Trends tool accesses, uses, stores, and shares data obtained through the Google Search Console API, Google Analytics Data API, and Google Analytics Admin API. This disclosure is provided in accordance with the Google API Services User Data Policy.

Data accessed

When you use the Organic Trends tool and grant permission via Google OAuth, the tool accesses the following types of Google user data:

Google Search Console data (via the webmasters.readonly scope): Search performance data including queries, pages, clicks, impressions, click-through rates, and average positions. Property lists associated with your Google account. This data covers up to 16 months of historical search analytics.
Google Indexing API data (via the indexing scope): Used to submit URLs for indexing and check indexing status for properties you own.
Google Analytics 4 data (via the analytics.readonly scope, optional): When you choose to connect GA4, the tool accesses organic traffic sessions, users, engagement rates, conversions, ecommerce revenue, and landing page performance data. It also accesses your GA4 account and property list to populate the property selector, and reads the property currency setting for accurate revenue display.

Data usage

All Google user data accessed by the tool is used exclusively for the following purposes:

Displaying search performance metrics, charts, and tables within the tool interface
Classifying search queries as branded or non-branded based on user-defined brand terms
Calculating SEO health scores, trend analysis, and optimisation recommendations
Joining Search Console page data with Analytics landing page data for blended performance analysis
Submitting URLs for Google indexing at the user's explicit request

The tool does not use Google user data for advertising, marketing, user profiling, or any purpose beyond providing the SEO analysis features described on this page.

We do not share, sell, transfer, or disclose Google user data to any third parties.

No Google user data is transmitted to HB Freelance servers or any other server. The tool operates entirely client-side — data is fetched directly from Google's APIs to the user's browser and processed locally. No intermediary servers, analytics services, or third-party processors receive or have access to your Google data.

Data storage and protection

No Google user data is stored on any server. The Organic Trends tool is a client-side application that runs entirely within your web browser. Specifically:

All API requests are made directly from your browser to Google's servers (googleapis.com)
All data processing, aggregation, and analysis happen in your browser's JavaScript runtime
No Google user data is sent to or stored on HB Freelance servers or any third-party servers
OAuth access tokens are held in browser memory only and are discarded when you close the tab or navigate away
The only data persisted to your browser's local storage is non-sensitive UI preferences: saved configuration presets (property URL, brand term patterns, and display thresholds) and annotations — none of which contain Google user data

Because no Google user data is stored server-side, there is no server-side data to protect. Client-side data exists only in the user's browser session and is governed by the user's own device security.

Data retention and deletion

Google user data is not retained beyond your active browser session. When you close the browser tab, refresh the page, or navigate away, all fetched Google data is discarded from memory. No Google user data persists between sessions.

To revoke the tool's access to your Google account at any time:

Visit https://myaccount.google.com/permissions
Find “HBFreelance GSC Data” in the list of third-party apps
Click “Remove Access”

Since no data is stored on our servers, revoking access immediately and completely removes the tool's ability to access your Google data. There is no data to request deletion of because none is retained.

Website data practices

The following sections describe data practices for the HB Freelance website generally (outside of the Organic Trends tool).

Contacting us

This website has no contact or enquiry form and collects no information from you. If you contact us by email or LinkedIn, we hold only what you choose to send, and use it solely to respond to your enquiry.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

This website does not use comment cookies, login cookies, or other WordPress-account cookies, because the site has no comment system and no visitor accounts. The Organic Trends tool does not set any cookies.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles). Embedded content from other websites behaves in the same way as if the visitor had visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

We do not share personal data with any third parties.

How we protect your data

The HB Freelance website is served over HTTPS with a valid SSL certificate.

Contact information

If you have any questions about this privacy policy or your data, please get in touch.

Changes to this policy

We may update this privacy policy from time to time. Changes will be posted on this page. Continued use of the website or tools after changes constitutes acceptance of the revised policy.