Privacy Policy

Updated: April 4, 2026

Who we are

Our website address is: https://www.hbfreelance.com. HB Freelance provides SEO consulting services and free SEO tools, including the Organic Trends application (“the Tool”) available at https://www.hbfreelance.com/get-gsc-data/.

Organic Trends — Google API Data Practices

This section describes how the Organic Trends tool accesses, uses, stores, and shares data obtained through the Google Search Console API, Google Analytics Data API, and Google Analytics Admin API. This disclosure is provided in accordance with the Google API Services User Data Policy.

Data accessed

When you use the Organic Trends tool and grant permission via Google OAuth, the tool accesses the following types of Google user data:

  • Google Search Console data (via the webmasters.readonly scope): Search performance data including queries, pages, clicks, impressions, click-through rates, and average positions. Property lists associated with your Google account. This data covers up to 16 months of historical search analytics.
  • Google Indexing API data (via the indexing scope): Used to submit URLs for indexing and check indexing status for properties you own.
  • Google Analytics 4 data (via the analytics.readonly scope, optional): When you choose to connect GA4, the tool accesses organic traffic sessions, users, engagement rates, conversions, ecommerce revenue, and landing page performance data. It also accesses your GA4 account and property list to populate the property selector, and reads the property currency setting for accurate revenue display.

Data usage

All Google user data accessed by the tool is used exclusively for the following purposes:

  • Displaying search performance metrics, charts, and tables within the tool interface
  • Classifying search queries as branded or non-branded based on user-defined brand terms
  • Calculating SEO health scores, trend analysis, and optimisation recommendations
  • Joining Search Console page data with Analytics landing page data for blended performance analysis
  • Submitting URLs for Google indexing at the user’s explicit request

The tool does not use Google user data for advertising, marketing, user profiling, or any purpose beyond providing the SEO analysis features described on this page.

Data sharing

We do not share, sell, transfer, or disclose Google user data to any third parties.

No Google user data is transmitted to HB Freelance servers or any other server. The tool operates entirely client-side — data is fetched directly from Google’s APIs to the user’s browser and processed locally. No intermediary servers, analytics services, or third-party processors receive or have access to your Google data.

Data storage and protection

No Google user data is stored on any server. The Organic Trends tool is a client-side application that runs entirely within your web browser. Specifically:

  • All API requests are made directly from your browser to Google’s servers (googleapis.com)
  • All data processing, aggregation, and analysis happen in your browser’s JavaScript runtime
  • No Google user data is sent to or stored on HB Freelance servers or any third-party servers
  • OAuth access tokens are held in browser memory only and are discarded when you close the tab or navigate away
  • The only data persisted to your browser’s local storage is non-sensitive UI preferences: saved configuration presets (property URL, brand term patterns, and display thresholds) and annotations — none of which contain Google user data

Because no Google user data is stored server-side, there is no server-side data to protect. Client-side data exists only in the user’s browser session and is governed by the user’s own device security.

Data retention and deletion

Google user data is not retained beyond your active browser session. When you close the browser tab, refresh the page, or navigate away, all fetched Google data is discarded from memory. No Google user data persists between sessions.

To revoke the tool’s access to your Google account at any time:

  1. Visit https://myaccount.google.com/permissions
  2. Find “HBFreelance GSC Data” in the list of third-party apps
  3. Click “Remove Access”

Since no data is stored on our servers, revoking access immediately and completely removes the tool’s ability to access your Google data. There is no data to request deletion of because none is retained.

Website data practices

The following sections describe data practices for the HB Freelance website generally (outside of the Organic Trends tool).

Comments

When visitors leave comments on the site, we collect the data shown in the comments form, the visitor’s IP address, and the browser user agent string to help with spam detection. An anonymised string created from your email address (a hash) may be provided to the Gravatar service to check if you are using it. The Gravatar service privacy policy is available at: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site, you may opt in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will set up several cookies to save your login information and screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

The Organic Trends tool does not set any cookies.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles). Embedded content from other websites behaves in the same way as if the visitor had visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who do we share your data with?

We do not share personal data with any third parties, except as described in the Comments section above (Gravatar) and where visitor comments may be checked through an automated spam detection service (Akismet).

How long do we retain your data?

If you leave a comment, the comment and its metadata are retained indefinitely so we can recognise and approve follow-up comments automatically. For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights do you have over your data?

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

The HB Freelance website is served over HTTPS with a valid SSL certificate. WordPress is kept up to date with the latest security patches. Access to the website administration is restricted to authorised personnel with strong passwords.

Contact information

If you have any questions about this privacy policy or your data, please contact us at: https://www.hbfreelance.com/contact/

Changes to this policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of the website or tools after changes constitutes acceptance of the revised policy.