My Experience

Feb 2019 Onwards – Group SEO Manager for Frasers Group

Frasers Group SEO

I currently work here. Responsible for designing a long-term Group SEO strategy with consideration of individual brands’ positioning (Sports Direct, Flannels, House of Fraser, USC & Jack Wills) – SEO technical roadmap development + content creation + site audits + providing strategic SEO recommendations and supporting their implementation across the group.

Sept 2018 – Jan 2019, SEO Manager for iSmash

iSmash SEODuring my 5 months at iSmash, I took full ownership of the SEO channel, setting the strategy (local & eCom) and managing the SEO team (in-house and agency) to successfully achieve key KPIs. Created the content strategy to capture customers at all stages of their awareness, consideration and purchase journey to drive more bookings.

Apr 2014 – Sept 2018, SEO Marketing Manager for New Look

new look seoDuring my 4 years & 6 months at New Look, I oversaw the organic performance and led the global SEO programme managing a 6-figure budget. I led the SEO team (in-house and agency) whilst managing a range of inter-company stakeholders that include leadership and other internal teams. In 2018, New Look topped the fashion leader board for the most commercially viable search terms on Google UK.

Jul 2013 – Mar 2014, SEO Expert for Wrappz

wrappz seoDuring my 9 months at Wrappz, I was responsible for the development of brand SEO Strategy and website traffic growth. The site had lost rankings, traffic and sales as a result of Blackhat SEO conducted by the previous SEO agency. Developed a plan to identify and clean up close to 35,000 unnatural links and created a white-hat SEO program.

Oct 2010 – Jun 2013, SEO Consultant for Pudu Lifestyle

pudu lifestyle seoDuring my 2 years & 9 months at pudulifestyle.com, I was responsible for overseeing the e-commerce strategy and developing and implementing SEO and social media strategies from the ground up.

Oct 2007 – Sep 2010 – Software Engineer/Developer

Worked in multinational companies such as Dell, Robert Bosch. I was as a software engineer specialised in Java at multinational companies like Dell Perot and Robert Bosch.

BROAD SEO SKILLS

  • ON-PAGE SEO
  • TECHNICAL SEO
  • OFF-PAGE SEO

CORE COMPETENCIES

  • SEO STRATEGY
  • SITE AUDITS
  • CONTENT STRATEGY & KEYWORD RESEARCH
  • SITE MIGRATIONS
  • YOUTUBE SEO
  • WEBSITE ARCHITECTURE
  • CRO (A/B TESTING)

SEO TOOLS

  • CRAWLERS (SCREAMING FROG, BOTIFY, DEEPCRAWL)
  • GOOGLE PRODUCTS (GSC, GA, GMB)
  • SEMRUSH / SEARCHMETRICS
  • LINKDEX / MAJESTIC / AHREFS
  • ANALYTICS (GOOGLE ANALYTICS / OMNITURE)
  • RANK TRACKERS (PI DATAMETRICS / AWR / SEOMONITOR)
  • CONTENT MARKETING (BUZZSUMO)
  • CRO (HOTJAR)

PROGRAMMING

  • HTML/CSS/JAVASCRIPT
  • CORE JAVA
  • PYTHON (LEARNING IN PROGRESS)

VIEW MY LINKEDIN PROFILE
You can view my LinkedIn profile. I currently work at Frasers Group.