Landing Page SEO Optimisation Checklist & Best Practice Guide
An SEO checklist for ecommerce landing pages: metadata, best lists, related questions, cross-sells, supporting content and seasonal pages.
Learn SEO
In-depth SEO guides and strategy articles from London-based SEO consultant Hemanth Balaji.
Articles
What is Edge SEO?
What edge SEO is: using service workers to apply technical SEO changes without waiting for development time on the origin site.
On-Page SEO Checklist
An on-page SEO checklist: titles, meta descriptions, headings, content quality, thin and duplicate pages, noindex rules and image alt text.
Image SEO Optimisation Guide
Image SEO in practice: alt text, compression, dimensions, lazy loading, responsive srcset, product image markup and image sitemaps.
Best SEO Tools in 2026: Free, Paid & Enterprise Picks
Compare the best SEO tools for keyword research, technical audits, content, ecommerce and AI visibility, with free options, paid plans and practical trade-offs
Buying Guides for Ecommerce SEO Best Practice
How to plan, structure and optimise ecommerce buying guides: keyword research, metadata, snippets, schema, internal links and measurement.
Site Migration SEO Checklist
Check out my Ultimate SEO website migration checklist. If you are planning a site migration and want to perform the perfect SEO friendly website migration, this guide is for you.
WordPress SEO Guide
In this guide, I explain how to do SEO for your WordPress website to improve rankings with the right CMS configuration techniques and the best WordPress SEO plugins.
International SEO Guide
International SEO: domain strategy, hreflang, geo-targeting, country selectors, localisation, and what to check before launching a new market.
Technical SEO Audit Checklist
Explore my comprehensive Technical SEO Audit Checklist at HB Freelance. Unearth the essentials of website optimisation to improve your website’s visibility, user experience, and SEO performance.